Adonis King's 'New' Logo: A Leap Backwards for a Brand That Moves Forward (Prorsum)
Posted by ELIJAH HARRIS

In the ever-evolving world of fashion and branding, change is often viewed as an essential component for growth and relevance. However, there are instances when a brand chooses to take a step backward in order to move forward. Adonis King, the renowned fashion designer and the new Chief Creative Officer of his eponymous brand, has recently taken such a daring leap. The brand has unveiled a 'new' logo that some critics see as a nostalgic callback to its roots, while others view it as a potential game-changer. In this blog post, we will explore Adonis King's bold move, the significance...